• SEGA's Q3 2025 Report: Financial performance from October to December 2025 revealed widespread underperformance across new and existing titles.
  • Sonic Rumble Struggles: The recently launched mobile party game "struggled as each KPI fell below expectations" according to SEGA.
  • New Releases Miss Targets: Other fresh titles, specifically mentioning Persona 3 Reload on the Nintendo Switch 2, "haven’t met the target KPI."
  • Back Catalog Woes: Sales of SEGA's older games also weren't as strong as anticipated.

SEGA's Q3 Report: A Stumble in the Hogs' Path

Alright, gamers, let's talk numbers, because SEGA just dropped their Q3 financial report covering October to December 2025, and frankly, it's a bit of a grim read. As the Lead Tech Analyst here at In Game News, and a veteran of more SEGA eras than I care to admit, our take is that this report signals a definite rough patch for the blue blur's parent company.

Sonic Rumble Misses the Mark

The headline grabber for us is the performance of the new mobile party game, Sonic Rumble. Fresh off its official launch, SEGA explicitly stated that the title "struggled as each KPI fell below expectations." For a mobile game, especially one fronted by their flagship character, this isn't just a bump in the road; it's a full-on speed bump that's flattened the momentum. We believe the struggle here could point to anything from monetization issues to player retention challenges, all critical Key Performance Indicators for a modern mobile experience.

New Titles and the Next-Gen Disappointment

It's not just Sonic feeling the pinch. The report also highlights that "new titles haven’t met the target KPI." The source specifically calls out games like Persona 3 Reload on the Nintendo Switch 2 as falling short. While specific sales figures aren't detailed, the sentiment is clear: these titles simply aren't hitting the numbers SEGA was projecting. This is particularly concerning, especially when a major release like a Persona title is mentioned on a new platform like the Switch 2.

Older Games Can't Pick Up the Slack

Adding insult to injury, SEGA also conceded that sales of its older, established games weren't as strong as they had hoped for either. This suggests a broader issue than just a few underperforming new releases. When your back catalog, often a stable source of revenue, isn't pulling its weight, it signals a deeper challenge in engaging the wider player base and maintaining consistent revenue streams.

The Impact: What This Means for SEGA and Gamers

Frankly, this Q3 report is a wake-up call for SEGA. When new releases underperform, a major mobile launch struggles across the board, and even the evergreen titles in the back catalog aren't hitting targets, it forces a hard look at strategy. We'll be keeping a close eye on their next moves. Will we see shifts in development priorities? A re-evaluation of their mobile strategy? Only time will tell, but for now, it seems the rings are just out of reach for SEGA's recent efforts.