• The Collaboration: Joy Toy is partnering with Activision Blizzard for a new line of small-scale StarCraft models.
  • The Specs: Figurines will be a compact 10cm in height, featuring five distinct models across Zerg, Protoss, and Terran factions.
  • The Timing: Launching alongside rumors of a new StarCraft game in development at Nexon and ahead of a milestone 2026 for Blizzard.
  • Availability: Product specifics and pre-order schedules are currently under wraps, pending future updates from Joy Toy.

Joy Toy Enters the Koprulu Sector

Joy Toy just confirmed they are bringing the StarCraft universe to the "small-scale" market. This isn't just another merch drop; it is a tactical alliance with Activision Blizzard that targets the "classic game" aesthetic. While we only have silhouettes to go on for now, we know the lineup consists of five models split across the three iconic factions.

Miniature Scale, Major Detail

The 10cm sizing puts these in the "compact" category, making them perfect for desk setups rather than massive display shelves. For those of us who have tracked Joy Toy’s high-articulation work with other franchises, we expect these to punch well above their weight class in terms of detail. The announcement explicitly states these models are "based on the characters from the classic game, StarCraft," which is a clear nod to the purists who still think the original 1998 sprites are the gold standard.

The Smoke and Fire: Is a New Game Imminent?

Our take? This merch drop feels like the first wave of a larger offensive. The timing is far too calculated to ignore. With rumors circulating that Nexon—the publisher behind Arc Raiders—is potentially handling a new StarCraft title, these figurines serve as a perfect primer to keep the IP relevant while it sits in its current dormant state.

The 2026 Milestone

Blizzard has already started teasing major announcements for Blizzcon later this year, pointing toward 2026 as a pivotal year for their entire portfolio. If the reports are accurate, this new StarCraft development cycle is coinciding with a "massive Overwatch resurgence" and significant internal shifts at the Hearthstone team. While it is entirely possible these figurines are just a "nice nostalgic way to show your love" for a legendary RTS, we have seen this play before. Merch refreshes often precede IP revivals. Whether we are looking at a true StarCraft III or a different genre entirely, the gears are clearly turning at Blizzard. Place your bets now, but keep a close eye on those Joy Toy silhouettes—they might be telling us more than we think.