Savvy Games Group Partners with Genvid to Bring AI Tools to Saudi Arabia
Savvy Games Group has signed a memorandum of understanding with Genvid Holdings and Massive Studios, a move designed to integrate advanced artificial intelligence into the Saudi Arabian gaming ecosystem. The deal aims to provide local game studios, independent developers, and universities with specific AI platforms for asset creation, cinematics, marketing, and game development.
- Partners: Savvy Games Group, Genvid Holdings, Massive Studios
- Primary Focus: AI tool access, mentorship, and training for local Saudi studios
- Tools Included: Generative AI for storyboards, assets, and cinematic production
- Scope: Excludes large Savvy-owned businesses like Scopely, ESL Face-It, and Niantic
Training and Infrastructure
The collaboration goes beyond simply providing software access. Genvid and Massive Studios plan to conduct master classes and educational initiatives to teach local staff how to build game assets, trailers, and cutscenes using generative AI. According to Jacob Navok, CEO of Genvid Holdings, the goal is to assist Saudi developers in utilizing tools that plug into industry-standard software, including Unreal Engine, Nuke, and various Adobe applications.
This initiative aligns with Saudi Arabia’s Vision 2030 goals, which emphasize the diversification of the national economy through the development of local technology and creative sectors. Savvy Games Group will act as the facilitator, connecting the tech partners with the local developer community and academic institutions.
Provenance and Ethical AI
A significant portion of the agreement addresses the technical and legal challenges of AI in commercial production. Genvid’s platform utilizes a provenance system that tracks every input and asset created within the workflow. This system is designed to allow studios to prove that their final products were generated using approved, human-in-the-loop models, which is essential for ensuring copyright eligibility.
Massive Studios, which focuses on visual storytelling across film and games, has also committed to using ethically sourced data for its AI training models. This focus on IP protection is intended to provide a secure environment for studios that may be using their own privately trained models on-premise.
Global Market Perspectives
Navok suggested that regions like Saudi Arabia, India, and Southeast Asia are poised to adopt AI production tools more aggressively than the United States, in part due to different cultural approaches and a lack of the same anti-AI unionization pressures found in the U.S. market. He noted that for many developers in these regions, AI offers a way to overcome traditional barriers to entry, such as the high cost of animation technology.
Despite the push toward automation, Navok emphasized that Genvid’s internal strategy remains unchanged regarding its existing game titles. The company does not operate as an internal studio and will continue to work with external partners, as it has done for projects involving IPs like The Walking Dead, Pac-Man, and Silent Hill. The AI-integrated tools are currently being deployed to help international developers move faster and produce competitive content in an increasingly AI-native media landscape.