GTA 6 Price Confirmed: Standard Edition to Cost $79.99
Rockstar Games has officially pulled the curtain back on the pricing for Grand Theft Auto VI. Following a press release issued by parent company Take-Two, it is confirmed that the standard edition of the game will launch at $79.99 on PlayStation 5 and Xbox Series S/X.
For those looking for a bit more, an ultimate edition will be available for $99.99. This $20 premium nets players a collection of extra in-game content, including additional vehicles, clothing items, and other digital extras. Rockstar has released a series of new images featuring protagonists Jason and Lucia sporting the gear included in this higher-tier edition.
Pricing Strategy and Industry Impact
The decision to set the standard price at $79.99 lands squarely in line with industry projections that have circulated for months. While rumors suggested the price could climb beyond the $70 mark following several development delays, Take-Two CEO Strauss Zelnick previously stated that the company aimed to balance delivering an "amazing" experience with a price point that feels "very reasonable" to the player.
Because GTA 6 is widely considered the biggest title on the market, the industry has been watching this pricing move closely. Other publishers may view this as an opportunity to adjust their own pricing structures for future releases without having to shoulder the initial public relations fallout of being the first to break the $70 ceiling.
What to Expect at Launch
Rockstar describes Grand Theft Auto VI as the "biggest, most immersive evolution of the series yet," focusing on a core single-player experience. Notably, the press release remains quiet regarding a dedicated multiplayer component similar to GTA Online.
While the developer has been coy about multiplayer plans, digital pre-orders will include a free month of GTA+, which the studio notes is the best way to get the most out of the "ever-evolving world of GTA Online." Whether this implies a new online mode or simply a continuation of the existing service remains to be seen.
As it stands, the game is set for a 2026 launch exclusively on consoles. PC players are currently left waiting for news, as Rockstar has yet to confirm a release date or a version for that platform.